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Year 4 Issue 1 February 2005
Riches of Africa firing the emotions
Swarovski present Fall/Winter 2005 fashion trends
 
 
 
         
 
 
      Jewellery met fashion -- with some very dramatic results - in the winning works from AngloGold Ashanti's Riches of  Africa 2004 gold jewellery design competition. The 25-piece collection in 18K gold featured many amazing creations.

      "Fire" was the theme, as the Riches of Africa attracted an incredible 459 entries who submitted a record 1189  designs - more than 5 times the number of pieces entered for the first competition held 6 years ago.

      From a fire-breathing dragon to a phoenix rising from the ashes - from volcanoes and stars - to Catherine Wheels  and runaways fires, the 24 winners drew upon diverse inspirational sources to come up with an imaginative set of  designs. The winners come from across South Africa, with 14 being students of jewellery design.

      The winning designs in this extraordinary competitio) were chosen by a panel that included an international leads in jewellery marketing, Jan Springer, from the World Gold Council; jewellery designers Isa Gesseau, Gilbert Torres aii Johan Louw - who was the overall winner of the 2003 competition, fashion designer Gavin Rajah, and the fashion editorof Elle magazine, Shaldon Kopman.

 
 
 
   1 Riches of africa-gold bangle, designed by Veronique Blignaut-inspired by the Chiness fire dragon.
 2 Riches of africa -a two-tone yellow & rose gold bange, designed by llze oberholzer-inspired by the warmth of a camp fire.
 3 Riches of Africa-tri-colour bangle, designed by Emile Strauss Pitout-inspired by the colours of heat, friction, movement&balance  in nature.
 4 Riches of Africa-hair pin, made from rose&yellow gold, designed by Lynnae Lyons-inspired by the way a fire mesmerizes you.

 
         
Gavin Rajah said, "What captured my attention as; fashion designer was the fact that the collection is contemporary, and on par with international trends. This is importanti we aim to seek global attention and recognition for our ere-ative industries in South Africa."

       Entrants to the competition were required to submit ree designs - for pieces of jewellery in 18K gold - yellow, ose and white gold were all permitted, and up to a maximum it of 400 grams — to the preliminary judging session. ere, the 25 designs were chosen, and AngloGold Ashanti rovided their creators with the gold required for the manu-acture of their works. Once the pieces had been manufac-ured, they were then assessed according to 6 criteria - interrelation of the theme - originality - aesthetic impact - feasi-ility and functionality-visual impact, and quality of manufac- ture.
 
 

 
    1  Riches oof Africa-yellow gold backpiece, designed by Natanya Ven Niekerk-inspired by golden flame caressing the flesh as it  wraps around the body.
 2  Riches of Africa-headpiece made from cherry wood beads&yellow gold teardrops, designed by Lungile Maseko-inspired by the  shapes of molten wax from a burning candle
 3  Riches of Africa overall winner-gold headpiece, designed by Adele Pretorius-inspired by shooting stars burning though the atmosphere.
 4  Riches of Africa-yellow gold chest piece, designed by Mangaliso Buzani-inspired by a starry night, with stars burning in the  heavens.

 
 
      Sbaldon Kopman, the fashion editor of Elle magazine, luth Africa, said, "The overall manufacturing was of a high andard. In particular, I focused on the visual impact and imfort. I am pleased with the progress that we South Afri-ins have shown in the past decade - we are hot."

      The overall winner of the competition is 24-year-old lele Pretorius, a final-year student at the Durban Institute of Technology. Adele drew inspiration from shooting stars and comets for her headpiece. She has plans to start her own jewellery label when her studies are over.

      Second place went to Alet-Marie van Zyl, 25, a professional jewellery designer/manufacturer from Johannesburg. Her mask represented the power of gold. She was also third in last year's competition.
 
 
 
 
      Lungile Maseko, 23, who is a jewellery design training officer in Pretoria, was placed third. He fashioned his headpiece to create the effect of melting wax from a burning candle.

      AngloGold Ashanti established the Riches of Africa competition to encourage innovative gold jewellery design, and the event is used as a platform for promoting gold jewellery of South Africa designs and manufacture to national and international audiences, www.anglogoldashanti.com.
 
   
 
 
          
Swarovksi has presented its look into the five dominant fashion  trends for the Fall/ Winter 2005/2006 season. The new trends have  been developed from research undertaken by Swarovski's own trend  specialists, international experts, and cooperation with top fashion  houses.

        Five trends have been identified by Swarovski for the  Fall/Winter 2005/2006 season - Silent Codes - Winter Passion -  Delicate Twists - Exquisite Cuts - Culture Flashes.
        Silent Codes, says Swarovski fulfills the desire to integrate individual, stark elements into our daily lives, and make them ourown. Light colors are favoured, such as white, peach, topaz, peridot and opal. Clearly defined, but discreet styles are represented in Silent Codes.

        Winter Passion represents a return to the comfort zone of mother earth, says Swarovski. Rooted in the honesty and warmth of long held traditions, it will provide much needed shelter from the elements. Dark, intense colors, such as amethysts and emerald offer the promise of protection from the storm. Designers draw on traditional craft techniques.
 
 
        The Delicate Twist trend illustrates the Santastic and fragile world we all live in, says Swarovski. Styles will be fragile and delicate, representing a romantic turn -- intricate, discreet and fine. Colors will reflect the deep forest-green, purple and brown.
        The Exquisite Cuts trend is an expression of classic sensuality with cutting edge, says Swarovksi. Exquiste Cuts provides economy of form and is cool-with an expression of modern confidence and simple seductiveness. The style offers an alluring, sophisticated style, similar to the golden age of Hollywood.Crystal is a natural embodiment of this style, its modernity and couture feel contriving to create elaborate feminine fashions.
       

         Culture Flashes bring a glamorous exaggeration of the past and future, says Swarovksi. Natural stones will mix with crystal.

         Crystal represents yellow, pink, turquoise and violet of neon lights, while also representing the classical luxury of gold and black.

         Crystal as a stylistic device will be exaggerating, energetic, but always harmonious, producing an effect that is futuristic and extreme.

 www. swarovski.com